SEO-Optimized Image Captions

Auto-populate your image alt tags to boost your SEO and to aid in your site’s ADA compliance

Two captions generated for different properties
Living room and home office with captions and alt tags

Make it easy for Google to rank you site well

Improving SEO in real estate is hard. The same listings are featured across 100’s if not 1,000s of real estate sites making it difficult for your site to stand out. However, there is a golden opportunity. 99% of real estate sites fail to provide meaningful information for each image’s alt text, which is one of the only ways Google’s crawlers have to understand your image content. While the massive number of property photos makes it impossible to provide these details manually, AI can generate these as soon as a property is listed to supercharge your site’s SEO!

AI-generate image captions

Using the latest AI advances in both NLP (Natural Language Processing) and computer vision, we are able to generate SEO-optimized and compliant captions for all your property photos in real time. These captions can then be seamlessly applied to each image’s alt text on your site to generate a wealth of unique information on each property.

Caption for a covered balcony with alt text


Populating image alt-text can improve your SEO and ADA accessibility

Image captions are an often overlooked part of the listing process. The sheer volume of property photos uploaded each day makes creating image-specific descriptions a daunting and time-consuming task. However, this is a missed opportunity for both business and legal reasons. On one hand, it misses a huge SEO opportunity unleveraged by the majority of sites. On the other hand, it exposes the company to ADA lawsuits, as leaving the image alt tag empty goes against website accessibility guidelines and laws.

Up to 46%

Increase in Google Traffic

2,200 lawsuits

filed in 2019 about inaccessible websites

Same properties with different captions based on location

Geographically adapted

We train our models to cater to different geographies and locations so that the captions provided match the elements commonly found in your market.

Image caption generated in french

10 languages supported

We currently support English, Spanish, French, German, Dutch, Danish, Czech, Norwegian, Swedish and Catalan. Don’t see your language? Ask for it to be added!


Alt tags matter much more than you thought

Improve ADA and website accessibility

The American with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) make it clear that website should be accessible to everyone. Populating a photo’s alt-text is essential to over 4.4 million Americans who rely on screen readers to better understand a site’s context and it can help you reach a wider audience. Additionally, utilizing our automated image captions will help protect you from the ADA lawsuits that have recently been filed against many U.S. brokerages and portals. 

Boost SEO and traffic

Descriptive, keyword-rich captions help you boost SEO and attract more visitors to your site. Creating unique captions for every image has proven to increase traffic coming both from Google Search and Google Images, while boosting your rankings by up to 10%.

Automate marketing materials

Image captions can be leveraged to create complex marketing materials and ads highlighting the features within the property’s best photos.

Get started now
in 3 simple steps


Pass your images
to our API


Map the returned caption to your alt text


Benefit from increased traffic! improves their Google search result ranking by 10% leveraging SEO-optimized image captions’s ability to describe images with specific keywords brings real value to our software by automatically improving the SEO of our clients’ listings. Being now powered by AI, our customers also appreciate that apimo can easily save them time while making their offering more accurate. A great differentiator!

Nicolas Guillaud, CEO – APIMO

Rank higher. Grow your audience. Avoid lawsuits.