Plunk Partners with to Power the Next Generation Home Valuation Platform

Bellevue, WA – November 9, 2021 Press Release


Plunk, the company bringing advanced analytics to residential real estate, today announced a partnership with, one of the industry leaders in advanced image analysis. will analyze, score and tag over 400 million images from over 53 million homes in the US and will be used by Plunk’s new AI-driven Dynamic Valuation Model.

Plunks’s new Dynamic Valuation Model analyzes nearly every home in America and tracks its’ changing value in real time. Pictures of the home – either available through public property records or simply uploaded from a phone – update the information about the home’s current features, its’ finish quality and overall condition towards providing much greater accuracy.

“’s capabilities are the best in the industry”, remarked Brian Lent, Plunk CEO. “Given the important role that a home plays towards individual wealth building – and the role housing plays in our national economy – this might be the most innovative and important integration of AI, Machine learning and Image Analysis thus far.”

Residential real estate is the world’s largest Asset class – worth over $43 trillion in the US alone. However, much of the public records information about homes is either outdated or incorrect, causing a home’s valuations to be inaccurate.


This has been a source of both confusion for homeowners as well as a growing frustration across the residential real estate industry. Plunk provides REALTORStm with the analytic tools to be precise and provide their homeowner clients accurate, trusted guidance on their home’s value.

“A real estate professional can learn a wealth of information by looking at a property’s photos, but many of these valuable insights are unavailable at scale or through standard property datasets”, commented Nathan Brannen,’s Chief Product Officer. “Leveraging the details hidden in photos, Plunk allows REALTORS to create customized, market-specific and highly accurate valuations in a matter of seconds.”

Plunk’s Dynamic Valuation Model currently supports the greater Seattle market and is scheduled to launch
nationally in Q1’22.

About Plunk

Plunk is a Seattle-based, advanced technology and data science company bringing new tools and market knowledge to the Residential Real Estate industry with the power of artificial intelligence, machine learning and advanced image analysis. Plunk Enables REALTORS® to become trusted financial advisors.

For more information, visit

About is a computer vision company specializing in image recognition in the field of real estate.’s distinctive plug-n-play solution – with an accuracy rate up to 99% – identifies, categorizes, and delivers a wide array of precise images, giving clients a comprehensive overview of their potential property. The solution recognizes the complex, detail-oriented concepts of the real estate business, and pushes the boundaries of machine learning towards near perfect results.

Learn more at