Why are image captions (and alt-text) important?
Image captions are an often overlooked part of the listing process. The sheer volume of property photos uploaded each day makes creating descriptions a daunting and time-consuming task. However, image captions, and the ability to use them to populate alt-text, are essential to maximize your site’s SEO and to comply with ADA/WCAG. By automating the process through Restb.ai’s simple 3-step process, you can easily expand your reach with a minimal investment of time and effort.
Generate diverse descriptions in 3 simple steps
Search Engine Optimization
Don’t miss out on another source of organic traffic: your website’s images! Alt-text helps earn you both explicit and implicit SEO benefits by providing better image context to search engine crawlers and helping them to index a page’s images properly. Google has made it clear that images are a growing factor in their SEO metrics, but up until now, few real estate sites are targeting this significant opportunity. No marketing advantage lasts for long; so take advantage of our automated image captions and ensure your site’s listings stand out in a crowded field.
Google image searches make up over 20% of all internet searches
ADA Compliance and WCAG
The Americans with Disabilities Act (ADA) and the Web Content Accessibility Guidelines (WCAG) both make it clear that websites should be equally accessible to everyone. For the visually impaired, populating a photo’s alt-text is essential for helping users relying on screen readers to better understand a site’s context. With over 12 million Americans over forty suffering from visual impairment, prioritizing this functionality is an easy way to increase your reach to a larger audience. Additionally, utilizing our automated image captions will help protect you from the ADA lawsuits that have recently been filed against many U.S. brokerages and portals.
Over 2,200 lawsuits were filed in 2019 about inaccessible websites
Advantages of our automated image captions
Our captioning model is built to be flexible to ensure our captions are tailored to your site’s specific needs
Multi-language support to maximize your reach based on your audience
Improve your rankings by customizing tags with your desired keywords
Multiple variants of our tags and captions ensure greater keyword coverage